Happy Holidays! Away from the computer

This year I am starting a new tradition. The holidays are meant to be spent with friends and family. They are meant to break away from the workload and disconnect from the ever consuming world of constant access to information. They are meant go outside and take long walks. It is the time of the… read more

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Science and Social Media

Following the previous post regarding the importance for the science community of reaching out to the public, here is a follow up on social media. Below is part of the guidelines I give to brands or companies when consulting them. Even though I write about clients,  companies or brands, the principles are the same whether… read more

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